The service brings organic produce to customers' doors. Instacart and Shipt, two web-based businesses that use personal shoppers to fill and deliver your orders from various stores. Instacart, based in San Francisco, runs similarly to Uber or Lyft by using approved local drivers to pick up and deliver orders — as quickly as within Drivers can make stops at several partner stores, such as Kroger, Meijer and Costco, then deliver all of the items to your home, a feature Melva Smith said Each #onsite fuel delivery program has its own nuances that companies hope will lead customers their way. But when combined, the programs create a united force that's helping to reshape the grocery landscape — both for the people who want the more hands- Some services can stop at several stores, a feature that appeals to shoppers like Melva Smith. Smith, who lives in a senior disabled community in Hurstbourne, Ky., said she can't often get all of the items she needs in one place, so she'd be interested in ordering through Instacart — as long as the service fit in her "I generally go to Costco because I can buy large quantities at a much more Cost is one barrier keeping some customers from trying grocery pickup or delivery, according to several studies published by marketing firms. Both Shipt and Instacart require users to pay a monthly or annual subscription, and additional fees can be tacked on if an order doesn't reach a Jack Riddle, a Louisvillian who delivers for both Instacart and Shipt, said he doesn't think the services are geared toward purchasing a few items at a time. But "if I'm going to get $200 worth of groceries, what's $5 to not shop around Online grocery shopping cannot replace the experience of visiting a store, said Erin Grant, a corporate affairs manager for Kroger's "I think today's society is really into versatility and having options," Grant said. "... For customers that really enjoy the shopping experience, we're not However, online grocery services could help eliminate some of the food access issues associated with grocery store locations. In Louisville, lower income neighborhoods are known to have fewer supermarket options than neighborhoods of higher incomes.

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